Redirection - Cases

    ATITUS - QURA

    Atitus-QURA EN

    Client Overview

    Atitus Educação is a Higher Education institution and educational platform, a company created in southern Brazil in 2004, as IMED, and has about 6,000 students. With campuses in Porto Alegre and Passo Fundo, in Rio Grande do Sul, it offers 19 different undergraduate courses, especially in the areas of Management, Health, Law, Polytechnics and Agribusiness. It also has six Master's programs in Law, Dentistry, Architecture and Urbanism, Civil Engineering, Administration and Psychology, and a PhD in Dentistry. Since 2020, the institution chairs the National Association of MBAs. She was one of the founders of the Caldeira Institute, in Porto Alegre, and is active in different innovation ecosystems, such as the Instituto Aliança Empresarial, in the north of the state, and in some of the main transformation movements in Rio Grande do Sul.

    Transaction Overview

    Qura Editora is a content ecosystem responsible for the publication and distribution of the MIT Sloan Management Review Brasil. With the acquisition, Qura's operations become part of CNEX, the Business Excellence Center responsible for the executive education division of the Atitus School of Business and Technology.

    For Atitus Educação, the acquisition is another important milestone that integrates the expansion project announced by the institution, with a total investment of R$ 100 million by 2027. It is also aligned with the concept of the new Atitus School of Business and Technology, announced in 2024, which aims to provide students with a dynamic learning experience that is increasingly practical and tied to market challenges.

    "We know that this move is significant for our business, as it contributes to achieving a leading position among the main players in executive business education in Brazil," emphasizes Eduardo Capellari, CEO of Atitus Educação.

    Redirection acted as the exclusive financial advisor for Atitus.

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